Every launch finds the user who needs it
Other tools fire one announcement, once, same for everyone
Product Fruits adapts the launch to each user, in the right place, at the right moment
You launched the new thing.
Most of your users have no idea.
The release goes out. The blog post gets 12 views. Newsletter gets lost in their inboxes. The in-app banner needs a sprint.
Whenever a new feature is launched, we have to create some sticky sort of a thing or some highlighter to just let the user know that, hey, this is a new feature.
One of our biggest bottlenecks right now is just making sure that our users are aware of new features that we're rolling out. We launch new features every one to two weeks.
We are launching a new platform that is replacing an old tool. The first goal is to drive a proper onboarding so that they really are satisfied by the new tool and maximize the usage of the new platform.
Four principles that make
every new release land
Stop relying on email. Get your launch in front of users where they already are, walk them through it and follow up with the ones who missed it.
Announce the launch inside your product
Inside your app, you have their attention. Inside their inbox, you're fighting for it.
In-app banners, pop-ups and newsfeed posts
Schedule by date or trigger based on behavior
Ships the day the feature ships, without engineering
Walk users through the new thing without filing a dev ticket
A banner says it exists. A tour shows them how it works. Build both in one flow, ship both before standup.
Interactive tours and tooltips anchored to the actual UI
Branching Flows for first-time users vs existing users on the new UI
Edit copy after launch without redeploying the app
Segment so the right users see the right update
A new admin feature should not pop up for an end user. A migration walkthrough should only fire for users still on the old experience.
Segment by role, plan, MRR, signup source, behavior
Different message for beta cohort vs general release
Hold the announcement back from users already using the feature
Catch the users who skipped it first time around
First-touch announcements never reach 100%. Some users dismiss them. Bring the message back, in context, when behavior says they need it.
Re-trigger when a user lands on a related page
Hints and tooltips on the element itself, not a separate modal
Elvin widget in-app: a user asks "where is the export button" and gets the new path
Why teams pick Product Fruits for launches and migrations
Don't build the launch tour. Record it.
Walk through the new feature like you're showing a teammate. Elvin (our AI) turns the recording into a ready-to-edit launch tour. You polish instead of starting from scratch. Communication ships the day the launch ships.
You don't run every launch by hand. The agent runs them for you.
Every other tool makes you wire up each launch from scratch: banner, tour, follow-up. Product Fruits gives you the agent that runs it end-to-end. One install. Every release covered.
Agent picks them — finds the right users for each release
Agent shows them — runs the announcement and tour in the actual UI
Agent answers them — handles "where is it" and "how do I use it"
Hear it from our customers
"Product Fruits provides a new channel to connect with our customers directly through alerts, onboarding tours and hints. It fosters engagement and loyalty."
"It has noticeably lowered support requests from first-time users and helped us communicate new features more effectively. The biggest benefit is saving development time we can launch new onboarding without needing a full dev cycle."
"It helps teams launch new features smoothly because users are guided directly inside the product instead of reading long documentation. From a backend developer's point of view, it saves effort because you don't need to build an onboarding flow from scratch."
"Product Fruits solves the problem of users struggling to understand and adopt new product features."
G2 leader
"It reduces guesswork during UI or feature changes since you can check real reactions instead of relying on assumptions."
"The initial setup was very easy due to the clear documentation and intuitive UI, enabling us to launch in-app guides quickly without needing developer support."
"As a result, we have seen improved user engagement, reduced reliance on support teams, and a smoother overall user experience, allowing our team to focus more on product growth rather than repetitive onboarding questions."
"I use Product Fruits to improve user onboarding and feature adoption, creating interactive tours and tooltips without engineering effort. The AI-powered setup guides users and collects feedback, increasing engagement and activation."
